Human Resources Consulting

In the past few weeks we've been talking about very low unemployment all over the United States. While it may feel like it, it's actually not a record. Since modern record keeping started, the lowest unemployment rate in the United States was 1.4% back in 1944 during WWII.

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But right now we're seeing the lowest employment rates we've seen since around the year 2000. And if you're trying to find candidates to fill jobs at your company, you know it's not easy. And why is that, well, because people have a lot of choices of where to work.

How much are you paying, what kind of benefits are you offering, what's the work schedule like? These are all questions you H.R. folks can answer. But job candidates who have choices are asking more specific questions like, why should I work for your company? What kind of upward mobility do you offer? What do you do for the community?

These are the kinds of questions many people, especially millennial workers are asking. And that's because in the words of a very smart man named Simon Sinek, "People don't buy what you do, they buy why you do it."

But to even get to that point, you have to connect with those potential job candidates. You have to reach them more where they're consuming information. Today, that's more fragmented and difficult then every before.

That's what we're successful at doing. We help companies market their companies not to potential clients and customers, we also do that, but more and more companies and organizations are asking us for help to market their company because of the need to recruit good people to work for them.

The number of qualified people who don't have a job and are currently looking, let's face it, it's small. The good companies have jobs. What we're tasked with is reaching those employees and saying, "Hey! We've got great opportunities over here." Give us a quick look, and learn more about why we do what we do.

And you know what? It works.