Human Resource Excuses

As the Chief Executive Officer or President of a corporation, you expect your human resources department is well versed in human resource marketing and targeting. But that is probably far from the truth.

Between conducting background checks, interviews, explaining benefits, approving timesheets, coordinating vacation time, and even fielding complaints, not to mention the occasional termination…let’s face it.

Your people are simply not equipped to manage your HR marketing.

But why is that? Well, let’s look back.

A few years ago, there were a plethora of job seekers waiting for someone, anyone to express an interest in hiring them. We were knee-deep in the Great Recession and millions were laid off. Ten years later, the employment environment has done a 180.

Now unemployment is at a near historic low.

Everyone who wants a job has a job.

And every company is competing with every other company across every single industry for the same workers.

So how can your overworked HR staff compete? By hiring us.

We drill down to analyze your target worker. Where do they live, what do they eat, what do they watch, what kind of truck do they drive? These are our starting questions, then we formulate a message that speaks to what they’re looking for and presents it to them, where they consume information. We get quantifiable results.

So stop the excuses.

You know those excuses you hear from your people…

We can’t find good people.

We don’t have the time to target the workers we need.

We don’t have the money.

Stop it.

Because in this day and age, with increasing shareholder or owner expectations, you can’t afford not to invest in your HR marketing.