What Are You Doing to Win?

<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span> The lights go down and the booming voice says, “Imagine a world where there are no employees left.”

That sounds like a movie trailer doesn’t it.

But it’s not the latest Mad Max, post-apocalyptic thriller.

It’s the world we’re now living in where companies are fighting over job candidates. They’re fighting over the few who might be between gigs or the ones who aren’t happy at their current job.

But those numbers are getting worse for companies.

With unemployment now hovering at 4-percent, we’ve reached near historic levels.

And those historic levels were attained during world war two in 1944.

That’s right, at a time when we didn’t know if democracy would cease to exist and many countries were fighting for their very survival. All those people making fighter planes, bombers and tanks were fully employed by the myriad of companies being paid directly by Uncle Sam.

But now, the reality is different. Everyone who wants a job has a job. There are no “unemployed” people on the sidelines who have given up, like during the great recession. Companies are now faced with two options. A, find employees and give them whatever they want to come work for you. Or B, hope for a recession and hang on.

Clearly, more companies are choosing A. But even that’s proving problematic because you have to be able to get in front of your target worker. You have to meet them where they consume information. You have to get your message in front of them, then they have to make the leap and contact you to send a resume or schedule an interview. And there are a lot of landmines between that initial message and their first day at your company.

In fact, many employers now say some of those job candidates who said yes and were scheduled to start, actually bail at the last minute and go to work for someone else, because the competing company had better follow-up and a better last minute offer.

That’s why human resource marketing from initial message to the first day is so important. We can help you formulate that strategic plan, design the message to appeal to your target demographic groups, execute the delivery of that message and then follow-up to make sure your new employees start work.

It’s a complicated process and one you can’t go at it alone. Because if you do…

“Imagine a world where your company shut its doors, for good.”

This movie might not end with the hero riding off into the sunset.