Three Tips to Gain Traction on Your Hiring, Now!

Are you attracting the right candidates? Get inside the minds of job seekers by understanding how they think and make decisions, what motivates them, and where they “hang out.”

Top 3 Tactics to Pull In Job Seekers

1. Track successes and follow signs of life.

Keep track of where candidates are coming from (Facebook, Instagram, Indeed, “surfing the web,” job fairs, billboards, social media, and print ads.) The more generic you are in your screening, the more difficult it can be to track warm leads. Track results and use them as clues to meet your recruitment goals.

2. Draw inspiration from your competitors, but don’t compare.

Watch what’s working for your competitors, draw inspiration, and make it your own. When you stand out, your ideal candidates “sign on.” Drawing inspiration from successful key competitors can help you refine your vision.

3. Leverage Video to Forge Connections.

When your target audience connects with an individual on screen, it builds trust on an emotional level. Incorporate short, 15-30 second videos on your social media and careers web page. This is a powerful tool that provides a quick way for busy people to absorb information. Having a well-crafted video in collaboration with a strategic marketing plan will always bring a more positive return on your marketing investment.

So now that you have our secret tips for gaining traction, we can help you implement them. Ask us to build you a specialized strategic marketing plan and then apply these strategies to help you reach your recruitment goals!