When should you hire a PR consultant?

When should you hire a PR consultant?

The answer is now. I’m a PR consultant – so of course I’m going to say that – but knowing how real life works in the business world… that answer has a couple of parts to it, depending on your situation.

You should hire a PR consultant when you know you’ve got a problem coming down your path. Perhaps it’s going to affect your reputation or your people. The earlier you get a strategic PR plan in place, the less sleep you will lose.

If you don’t see the problem coming, then that falls into the crisis communication category – get in touch with us immediately when this is happening. While you and your team or your attorneys are working on the meat and potatoes of the issue, we will take the reigns on the public relations front. We think of all the angles and manage them for you, so you can deal with the issue at hand. We take care of everything from creating the plan, to the talking points, to handling the news conferences or social media responses. We take it all off your plate.

The most fun reason, however, to hire PR experts, is when you have great things happening. Companies all over the world forget that when times are good, you still need to work on your public relations strategy. When you are growing, or giving back to your community, or are doing fun, or innovative things - that’s a huge time to invest in public relations. When you’re doing good – that truly is the best hiring tool, best sales tool, and most wonderful way to show the world what you stand for.

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